Printed Catalogs 

Managing design, layout, and press-preparation of a 64+-page yearly catalog to highlight the active quick-shipping products in the company's artwork line.  Examples of catalogs embedded below.

Virtual Catalogs

As a wholesale company, product on the company website is password protected in order to ensure prices are visible to trade members only.  In an effort to make visuals of our product more accessible, I created a landing page on our website to share retail-friendly catalogs, shown without prices and broken down into categories or specialty collections such as the examples shown below.  The simplified catalogs were created using the Data Merge option in Adobe InDesign, uploaded to Issuu, and embedded into the webpage. Our website transitioned to a new platform in late 2023, so we are still updating this feature for the new platform but hope to have it again soon.

Trade Advertisments

A sampling of trade advertisements showing the transition from the early styles created under my design through later advertisements done as late as Spring 2016.  Trade advertisement designs were often carried over from a similar layout as the postcards and flyers during any given campaign for consistency in message and appearance.

Miscellaneous Office Supplies

This gallery shows various office supplies I designed.  The CD-ROM and accompanying menu page were part of a budget-conscious solution to customer requests for a client-friendly way to show retail customers the active art line. Self-taught, I programmed the CD-ROM to auto-run a series of interactive PDF catalogs I had designed.  This technology pre-dated the virtual catalogs shown above.